Integrated Campaign
Problem
Females in Japan, are relatively close-minded individuals. They are strictly represented
by their stereotype, sexualised and ridiculed for entertainment and pre-judged regardless
of their achievements. Societies in Japan expect females to behave quietly and not to
participate in aggressive exercises posed serious dangers due to their assumed fragility
or feminine demeanor.
by their stereotype, sexualised and ridiculed for entertainment and pre-judged regardless
of their achievements. Societies in Japan expect females to behave quietly and not to
participate in aggressive exercises posed serious dangers due to their assumed fragility
or feminine demeanor.
Solution/Opportunities
To create a wholesome experience of women empowerment that there are no boundaries in sports. At the same time, to educate the young and inspiring female athletes, not to let what they cannot do, interfere with what they can do. We will reach to these younger individuals through the latest trend of mediums such as social media and/or online advertisements.
TWB - Together We Box (#togetherwebox)
It is a campaign where it encourages people to carve their own paths and dictate the pace of their life, goals, and personal journey. It’s never too late to get started on a new path. Let not your past or the opinions of others hold you back from going after what you truly want.
Through #TogetherWeBox, it is a safe place for females who love to box to share their passion together regardless of their background. Females are able to share their stories; struggles, pain, success, or failures, with the hope that it enables to inspire the upcoming boxers.
Campaign Video
Digital Mockup of IG post 1
Digital Mockup of IG post 2
Digital Mockup of Microsite page
